Kentuckiana
Monday - Sunday 05:00 pm - 11:00 pm

DUSTIN CALDWELL

I bring a unique blend of creativity and technical expertise to every project I work on, offering a wide range of design and creative services tailored to meet the needs of each client. Whether it’s graphic design, branding, web design, or multimedia content creation, I focus on producing visually compelling solutions that not only stand out but also communicate the desired message effectively. With a strong understanding of design principles and trends, coupled with a passion for innovative thinking, I am committed to delivering high-quality work that exceeds expectations and helps my clients achieve their goals. My approach is collaborative, ensuring that each design is a true reflection of the client's vision and identity.

Services   Contact Me

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Hours of Dreaming

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Hours of Creativity

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Companies Served

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Prople to Impress

Professional

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Save Time and Money

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Detailed Estimated

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On Time Completion

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No Hidden Cost

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Zero Complaints

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About Me

My passion for creativity and design has always been a driving force in my life. Whether I'm sketching out new ideas, designing functional spaces, or working on digital projects, I find joy in bringing concepts to life. Balancing the demands of life with my creative pursuits is a challenge I embrace, and I draw inspiration from both the world around me and the energy my kids bring into my life. After years of experience, I continue to explore fresh ways to express my ideas, always aiming to create things that are not only beautiful but also practical.

My Vision

My vision is to bring ideas to life in a way that blends creativity, purpose, and practicality. I believe that every idea, no matter how big or small, has the potential to make a meaningful impact. Through design and innovation, I strive to transform abstract concepts into tangible, functional creations that inspire and serve a purpose. Whether it’s through a new project, a design, or a solution to a challenge, my goal is always to take an idea from mere possibility to a living, breathing reality that can positively influence the world around me.

My Mission

My mission is to provide my clients with designs that not only enhance the visual appeal of their companies but also strengthen their brand identity and message. I am committed to crafting unique, thoughtful designs that reflect the essence of each business, while ensuring that every element aligns with their vision and values. By combining creativity with strategy, I aim to deliver results that elevate their presence in the market, helping them stand out, connect with their audience, and achieve their goals with confidence.

Skills

Creative Concepts

Graphic Design

Photography

Multimedia

My Experiences

2013-

Now

 

Marketing Manager - NFI Parts

Create and manage graphical sales tools for a North American sales base. Responsible for creating and managing corporate videos, product branding, product photography, product/market segment brochures, corporate presentations, trade show booth designs, websites, and our product catalogs on and offline.

2007-

2013

 

Communications Manager - Grote Industries

Created and managed graphical sales tools for a global network of sales professionals. Manage database and website as well as create micro-sites, product packaging, product photography, product/market segment brochures, corporate presentations, trade show booth designs and our product catalog. Work with vendors and suppliers as needed to accomplish projects within time and budget.

2006-

2007

 

Graphic Designer - Cardinal Health

Responsible for creation and update of entire Cardinal Health System and partnering entities graphical needs including informational brochures, newsletters, annual reports, corporate signage and power points.

2002-

2006

 

Art Director/Designer - Quest Multimedia

Art Director/Graphic Designer Performed and directed IT installation and maintenance for a large real estate firm in the St. Louis area. Created corporate marketing and advertising campaigns thought out the St. Louis area.

1996-

1999

 

Art Director/Graphic Designer

Directed and designed projects of various applications and media placement.

1992-

1995

 

Graduate of Savannah College of Art and Design

Savannah College of Art and Design, Savannah, GA. Bachelor of Fine Arts, Graphic Design.

Services

Creative Consulting

Providing expert guidance and innovative solutions to help enhance creative projects, branding, and overall strategies.

Corporate Campaigns

I can assist in developing strategic, impactful marketing initiatives that align with your goals, resonate with your target audience, and strengthen you brand presence.

Logo Design and Illustrations

Designing unique and visually compelling graphics that effectively represent brand identity and communicate values to the audience.

Photography

Capturing high-quality images that visually tell a story, enhance brand presence, and meet the specific needs for marketing, events, and key projects.

Photo Manipulations (aka photoshoping)

Photo-manipulateing images allows for enhancing or altering visuals to achieve the desired focus, composition, and impact, ensuring they align with the client's vision and goals.

Advertising

Advertising is important because it ensures that marketing efforts reach the right audience, increasing relevance, engagement, and the likelihood of conversions while optimizing advertising budgets.

Portfolio

Lets do this.

  • Let's work together to bring your ideas to life and create something truly exceptional!
  • I'm committed to delivering high-quality designs on time and within your budget, ensuring a smooth and efficient process.

The Process

  • Consult
  • Design
  • Refine
  • Finalize
  • Market
This consultation process helps clarify the project’s scope, purpose, and goals, ensuring alignment between the designer's work and the client's vision. Effective consultation also involves discussing timelines, budget constraints, and preferred communication channels, allowing for a more structured and streamlined workflow throughout the design process. Ultimately, thorough consultation is key to creating designs that not only meet but exceed the client’s expectations.
The design phase includes brainstorming ideas, sketching, and experimenting with different design elements like color schemes, typography, layout, and imagery. My focus is on ensuring that the final design reflects the vision while maintaining functional and aesthetic coherence.
Refining a design to fulfill the needs of a project involves a thoughtful process of revisiting and fine-tuning the initial concept to ensure it aligns more closely with the client’s objectives and the target audience’s expectations. Through iterative revisions, the goal is to enhance the design’s effectiveness while ensuring it meets both aesthetic and practical requirements. This process helps refine the design into a polished final product that resonates with the audience and successfully communicates the intended message.
Finalizing a design project involves ensuring that all elements are perfectly aligned with the client’s objectives and the target audience's needs before delivering the final product. This stage includes reviewing the design in detail, checking for consistency, and confirming that all aspects of the creative brief have been met, including functionality, aesthetic quality, and brand alignment. Any final tweaks are made to improve the user experience, adjust for scalability, or optimize for different formats and platforms. The designer also ensures that all technical specifications, such as file formats, resolution, and color profiles, are properly prepared for production or launch.
This process begins by understanding the core goals of the design, such as increasing brand awareness, driving sales, or enhancing customer engagement. The design is then marketed through appropriate channels, such as social media, email campaigns, websites, or print materials, ensuring it resonates with the intended demographic. Effective marketing highlights the unique selling points of the design, emphasizing how it addresses the audience's needs and desires.

Contact Me

  • Kentuckiana
Area of County:Kentuckiana Email:dustin@dustincaldwell.com Web:dustincaldwell.com OpenMonday - Sunday 05:00 pm - 11:00 pm
Area of County:Kentuckiana Phone:(765) 748 8789 Email:dustin@dustincaldwell.com Web:dustincaldwell.com OpenMonday - Sunday 05:00 pm - 11:00 pm